At ELAA, we believe every woman’s story is unique and deserves to be celebrated.

The name ELAA honors some of the most important women in my life: my mom, Elaine, my sisters, Loren and Amanda, and my daughter, Alaina. These women have shaped who I am, embodying the strength, elegance, and beauty found at every stage of womanhood.

As a mother searching for modest pieces that were both elegant and practical through pregnancy, postpartum, and beyond, I founded ELAA to create clothing that supports women through every chapter.

We design high-quality, modest pieces that help you feel both beautiful and confident from special occasions to your everyday moments. Our collections feature thoughtful details like bump-friendly silhouettes, nursing-accessible designs, and coordinated children’s wear for sweet mommy-and-me memories.

We’re so grateful to have you on this journey and honored to be part of your beautiful story.

With love, Leena

Founder of ELAA The Label