At ELAA, we believe every woman’s story is unique and deserves to be celebrated.

The name ELAA honors some of the most important women in my life—my mom, Elaine, my sisters, Loren and Amanda, and my daughter, Alaina. These women have shaped who I am, embodying the strength, elegance, and beauty found at every stage of womanhood.

As a mother searching for modest pieces that were both elegant and practical through pregnancy, postpartum, and beyond, I founded ELAA to create clothing that supports women through every chapter.

We design high-quality, modest pieces that help you feel both beautiful and confident—from special occasions to your everyday moments. Our collections feature thoughtful details like bump-friendly silhouettes, nursing-accessible designs, and coordinated children’s wear for sweet mommy-and-me memories.

We’re so grateful to have you on this journey—and honored to be part of your beautiful story.

With love, Leena

Founder of ELAA The Label